You have probably heard about and used Facebook, Twitter or Google +, but there are more sites and tools you can use. While these sites provide an extraordinary potential for gleaning new customers, they are only the tip of the online iceberg. The guidelines in this article offer a variety of tips and tricks for developing and maintaining an efficient social networking strategy.
Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people. It’s a quick and free way to get people to know about your promotions.
Every post you make on your blog should include a link at the top to share it on Facebook. Visitors can then easily share it with their own Facebook friends. This means that more people will be able to access your blog and, in turn, those visitors may purchase your products or services.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.
To help your customers help you spread your content, make sure blog posts have the right buttons to get easily shared. You can add Facebook Like and Share buttons, as well as Linked share ability and the Retweet button for Twitter users. When you have engaging content your regular followers like, they will spread it around the internet, hopefully drawing more followers to you.
Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.
Employing social media marketing strategies can be a great way to keep in contact with your customer base, and develop relationships. Customers that friend you on Facebook, or follow you on Twitter do so willingly. They want to hear from you. You can therefore notify them of new upcoming products, sales and discounts, or even just information concerning your business and industry without the fear of being too intrusive.
Regularly update your profiles, but stay flexible. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. However, if you’re finding it hard to think of top quality content, you may want to think about posting less.
Develop a fan base. If your products can confer a sense of individuality to your customers, you can use social media to strengthen this idea. Post pictures of the typical product user and write updates about common issues among your target audience. Your followers will recognize themselves in the image you are creating.
Use Facebook as a way to develop relationships, not customers. If you are only logging on to Facebook to post another ad for your business, you are going to get disliked quickly, but if you log on and add interesting snippets of information about your community, you will get many likes quickly.
As you gain more business and use social networks to connect with your customers, you should really consider the usefulness of this strategy. Avoidance of social media can mean lost sales and lost business. So when it’s time to beef up your social media presence online, don’t be afraid to use these tips to help you get started.