If you want to market an article, you do not need to pay expensive fees to a professional to get results. The best tools for you are free and at your fingertips. This article will outline the several ways you can market an article and boost its visibility on the web.
Building a blog is a great way to emphasize your credibility and leadership within your industry. Use your blog to post insightful articles that reflect your reliability, expertise, wittiness and professionalism. Discussing the latest industry trends will demonstrate to your visitors that you’re on the cutting edge of things.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
Be a seamless streamer. Every article should have a call to action at the end of it, but many times they are far too obvious. Your article should flow directly into the call to action without your readers ever realizing it is happening. Practice doing this until it becomes natural for you.
Don’t write articles in a way that lets people tell that they’re built around keywords. Using more than five keywords throughout each of your articles will only result in your article being turned away. Prevent overusing keywords by using them fewer than five times per article, and you will find that your visitors respond better to your site.
Use an article resource box. This is a framed box at the end of each of your articles. It gives the reader a bit of background information on the article’s author, where to find more articles by the same writer, any projects you may be working on, and sometimes includes a picture.
Using a surprising fact in the beginning of an article is a great way to get the attention of readers. This fact will bring the reader into the article and get them open to thinking. Obviously this can be very effective for marketing a product.
After you have completed writing your marketing article, you need to compose a summary which is at least two sentences, and no more than five sentences, long. This summary should briefly describe what your article has to offer. Beginning your summary with an action verb can help you hook the reader.
To get the best article marketing effect out of your writing, stick to positive writing whenever possible. Marketing articles are focused on selling, whether your product is a vendor’s product or your own content. Readers are more relaxed, enthusiastic and ready to buy when positive language encourages them to be optimistic.
When you sign up for an article directory to promote your articles, you should make sure you view any tutorial videos that are available for newbie writers. These videos can give you some tips that you can apply to your articles to ensure that you attract the greatest number of people to them.
As you have read, marketing an article is not as hard as it may seem. When you market an article properly, you can even boost your credibility as a writer.
If you want to make your article really stand out on the web, use the previous tips to maximize marketability. What are you waiting for…start today!