One of the biggest concerns for new business owners or operators is attracting more customers without it costing them a small fortune. One such solution that you can start on now is called email marketing. If you aren’t familiar with this fantastic method for improving business, read on! This article will help you figure it out.
Target your audience. Once you have a few readers, think of ways to encourage them to sign their friends up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This is a great method to use to organically grow your base.
The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.
Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Don’t send out emails without getting the permission of the person you’re sending it to. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
When developing your email, consider how large the preview pane is in most email reading software. If your email is well beyond the size of this preview pane, it is wise to edit it immediately. Many people read their emails solely in this preview pane. Information that is outside of the scope of the pain may never be seen at all by your reader.
Go for professional over slick with your emails. Don’t send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
As this article has shown, email marketing strategies can be used by any business and it can be an effective, yet affordable, way to reach consumers. Given the low cost, you really should give email marketing a try. Use these tips to develop a marketing strategy that sees results quickly.