Facebook has become a very popular social media network. There are millions of members and millions more signing up each day. This means big marketing opportunity, and as a business, you need to understand how to go about it. Keep reading to discover some great tips that can help.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.
You could create a group rather than a page. Creating a group on Facebook will make other people more likely to start a community with each other where they can interact. You could even set up both a group and a page if you would like and if it makes sense for your business.
Improve the Facebook marketing interface of your page using custom tabs. You can use these tabs to put like-minded information in a particular spot and this will improve the layout and effectiveness of your posting. For instance, use a custom tab for any contests you might run.
Don’t ramble on your page. Don’t fall into the Facebook trap of thinking more posting is best. People don’t need to know every last thing you are up to. In fact, if you tend to ramble off-topic, you may actually be doing more harm than good. People follow you for a reason, so keep your focus on what you or your brand does best.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Use tools to measure the power of your Facebook marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Facebook marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.
Educate yourself thoroughly on Facebook as a platform. When you understand everything there is to know about it, you will be more able to take full advantage of its features. Go to the help page on the Facebook, you can find some extra tips there. This knowledge will surely pay off.
As mentioned earlier in this article, Facebook represents unlimited potential for contacting customers and making sales. After reading this advice, you are ready to start using these ideas right away. Do not waste time; switch on the computer and start your marketing campaign on Facebook now.
